Jona Olivia Payne

Jona started in the senior industry in 2008, working in hospice and senior living communities. She founded Care Guide Inc in 2015. She learned firsthand about advocating for her own family, helping to assist with care for her grandparents. She experienced the hard decisions of keeping them at home with a caregiver, home care, moving them to assisted living, separating them due to the Alzheimer's diagnosis, to long-term skilled nursing, and finally with hospice. With 13+ years in the senior industry, management experience in Memory Care, Independent Living, Assisted Living, and Personal Care Homes. She has visited over 900 communities in person. Dementia trainer, speaker, Member & Sponsor Director on the board of ASCNN, senior living advisor, and family advocate. She has helped thousands of families. She understands the process inside and out. Her hunger to help serve families radiates when you speak to her. Jona can truly sympathize with families she helps daily, as she wishes someone had been there for her.

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